Gabby Douglas: America's $90-Million It Girl

August 03, 2012 Olympics

Gymnast Gabby Douglas, 16, could be looking at a $90-million windfall following her big win at the Summer Olympics.

Gabby Douglas: America's $90-Million It Girl

Kellog's

Gabby, the first African-American woman to win the all-around gymnastics gold, already has deals with Kellogg's Corn Flakes and Procter & Gamble. Industry experts predict up to 30 additional contracts over the next decade at more than $2.4 million a pop, says the New York Post. P & G has already released a video featuring Gabby and her mom Natalie Hawkins called "Raising an Olympian," about the teen's road to the 2012 Games.

“She’s the new superstar in sports marketing because she’s got the exact message and image that companies want to be associated with,” Kevin Adler, president of EngageMarketing, told the Post.

Rising to the top isn’t easy. Douglas, who also earned a gold medal in the team competition, touched on her journey during a recent interview with “Today’s” Savannah Guthrie.

"It took a lot of hard days in the gym and determination, passion and drive,” she said. “Gold medals are made out of your sweat, blood and tears, and effort in the gym every day, and sacrificing a lot that you have to do.”

Filed Under: Top Stories, Trending Stories, Olympics

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Comments

Guest In LA

286 days ago

I loved Gabby's P&G spotlight profile. It almost brought me to tears. Two families helping to raise her to be an Olympic champion invokes the, "It takes a village to raise a child" phrase. What an amazing story this is. It makes me so proud and happy to be a citizen of the United States of America. This is the fabric of what our country is made of. Simply an inspiring story.

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287 days ago

Way to go Gabby, we are so proud of you!

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jodi

289 days ago

So happy and proud of her and thrilled for her family who gave up so much for her dream.

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