Warner Bros. Creates Specialized Comic-Con Key
The studio has once again created a set of limited-edition collectible hotel keycards featuring new TV shows “666 Park Avenue,” “Arrow” and “Revolution,” which will be in use at top hotels throughout the San Diego area during Comic-Con 2012.
This marks the fifth consecutive year for the popular room key program, giving fans instant access to a usable -- and collectible -- piece of artwork.
Over 40,000 branded room keys will be available to fans at 38 participating San Diego area hotels, courtesy of Warner Bros. Worldwide Television Marketing.