Tag Heuer 'Downscales' Tiger Woods from Ads

December 18, 2009 Celebrity Highlights

Another day, another endorsement lost for Tiger Woods.

Swiss watch maker Tag Heuer says it will no longer use Tiger Woods' image for their ads in the U.S.

On Friday, CEO Jean-Christophe Babin told Swiss daily Le Matin, "We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events."

Look back at Tiger and Elin during happier times

In a statement to UsMagazine.com, Babin clarifies "the partnership with Tiger Woods will continue." He continued, "We will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf."

The 34-year-old golf pro has also been dropped by Accenture and Gillette since news broke of his reported extramarital affairs with numerous women.

Filed Under: Tiger Woods, Celebrity Highlights

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